Sensor Tower, a company that is a leader in mobile market analytics, has recently released its new consumer spending prediction for iPhone devices in the United States. It estimates that the market for iPhones will continue to grow at an average of 8% per year for the next four years. This prediction is not exactly the same as that of App Annie’s, which estimates that the consumer spend will be around 6% per year over the same period.
Shuffles is going viral on TikTok
Pinterest has soft-launched its new collage-making app, Shuffles. The app combines creative expression tools with TikTok-like animation effects.
Pinterest is trying to reinvent itself as a content platform. It’s working on a creator-driven video-first era. To achieve this, Pinterest has added products like Idea Pins and live video shopping on Pinterest TV. And it has been revamping its look to make it more accessible.
However, it is still hard for many social media platforms to attract users. Especially when it comes to younger people. So Pinterest has created Shuffles to attract Gen Z.
Unlike TikTok, which focuses more on video, Shuffles is an app that’s mainly for creativity. Users can import images from their camera roll or Pinterest accounts and then animate them. You can also add effects to the photos, including music. This allows you to create visual collages and share them with other Shuffles users.
In the first month of release, the app saw 211,000 iOS downloads. By August 21, it was ranked the No.1 Lifestyle app in the US App Store. That’s pretty good for a new app.
But this doesn’t mean that the Shuffles app is perfect. While it has a nice set of features, it’s not as full-featured as other apps. For example, it only lets you have five invites to share.
App Annie’s estimates are a little lower than Sensor Tower’s
As its name suggests, App Annie is the gold standard when it comes to providing a comprehensive list of the best apps in the app store. For a subscription fee, you can access the trove of information on the company’s database of 3.5 million apps. This isn’t all, however, as the company also offers an ASO tool known as Store Intelligence, a service that is akin to your own private data science lab. In fact, the company’s head of customer support said that they are on a path to become the largest provider of ASO in the world.
One of their best features is the ability to compare apps side by side, a feat that has remained elusive to date. The company also boasts an impressive list of partners and sponsors, making it a jack of all trades when it comes to the mobile apps arena. On top of the usual suspects, you’ll find companies like Disney, NBCUniversal, and WarnerMedia. With the number of mobile apps in the wild growing by the day, it’s no wonder a few companies are experimenting with their own. Keeping a pulse on the trends in the industry is key to maximizing ROI on your investment.
Sensor Tower predicts increased consumer spend will continue in 2021
Sensor Tower’s 2021-2025 Mobile Market Forecast estimates that consumer spend will rise by 15 percent over the next two years. The forecast includes a variety of metrics, including subscriptions, premium app purchases and in-app purchases. It also predicts that spending in apps will reach more than $230 billion by 2026.
Among the highlights, the report notes that the US saw a 4% year-on-year growth in shopping apps in Q3 2020. In addition, the company predicts a 12% compound annual growth rate (CAGR) for the industry from 2021 through 2026. This growth is fueled by the continuing appeal of ecommerce.
Conclusion
The report notes that the number of consumers who mostly shop online has increased by 35 percent year-on-year. The increase in mobile consumer spend in Europe and the UK is also notable. Online sales of household goods in Europe and the UK increased by 17% and 20%, respectively, in the first three months of 2021.
